Bullboxer
Unlimited Footwear Group · Netherlands
Bullboxer is a Dutch footwear brand and the own label of Unlimited Footwear Group, based in Waalwijk, the Netherlands. It started with distinctive men's shoes and is sold through retail chains in Europe and North America.
| Parent | Unlimited Footwear Group |
|---|---|
| HQ | Waalwijk, Netherlands |
| Founders | Bart, Igor and Ben |
| Markets | Europe and North America |
| Website | bullboxer.com |
What is Bullboxer?
Bullboxer is a Dutch footwear brand and the own brand of Unlimited Footwear Group, a specialist in designing, sourcing and distributing mid-market footwear for men, women and children, headquartered in Waalwijk, the centre of the Dutch shoe industry.
History
The brand was started by three Dutchmen, Bart, Igor and Ben. A New Zealand footwear retailer who met them in the late 1990s, while searching Europe for men's shoes with a point of difference, describes their designs as adventurous and constantly evolving. Unlimited Footwear Group was backed by the private equity firm Equistone through a management buyout from December 2014 to February 2024.
Products and positioning
- Men's shoes with distinctive styling
- Mid-market footwear for men, women and children
- Collections that follow fashion trends quickly
Distribution
Bullboxer is sold through retail chains in Europe and North America. Alongside it, Unlimited Footwear Group produces private label shoes and licensed footwear for brands such as Björn Borg and Gaastra, supplying several million pairs a year.
Why it matters
Bullboxer shows how a Dutch footwear group combines an own brand with private label and licensing work, using shared design and sourcing capability to serve retailers at scale.
Frequently asked questions
Who owns Bullboxer?
Bullboxer is the own brand of Unlimited Footwear Group, a Dutch footwear company based in Waalwijk.
Where is Bullboxer from?
Bullboxer is a Dutch brand from the Netherlands.