Mr.Lacy
Mr.Lacy is a Dutch shoelace and shoe care brand designed for sneaker lovers. It sells laces in a wide range of colours, lengths and styles alongside cleaning, insole and heel grip products.
| Country | Netherlands |
|---|---|
| Core products | Shoelaces and shoe care |
| Lace lines | Fatties, Flexies, Goalies, Hikies, Greenies |
| Care lines | Revive, Refit, Relax, Frips |
| Website | mrlacy.com |
What is Mr.Lacy?
Mr.Lacy is a footwear accessories brand from the Netherlands. It makes premium shoelaces and shoe care products designed for sneaker lovers, offering laces in every colour, length and style.
Products and positioning
The brand organises its range into named product lines, which makes it easy to find the right lace for a particular shoe:
- Fatties wide laces and Greenies flat laces in an eco-friendly range
- Flexies elastic no-tie laces
- Goalies for football boots and Hikies for boots
- Shoe care such as Revive polish and sneaker wash, Frips wipes and Midsole Marker paint pens
- Refit heel grips and Relax insoles
A small clothing collection of T-shirts and hoodies extends the brand into merchandise.
Distribution
Mr.Lacy sells through its own European online store and a separate UK and Ireland store. It runs a Dutch B2B shop for trade customers and is stocked by shoe and lace retailers and online marketplaces.
Why it matters
Mr.Lacy illustrates how sneaker culture has created room for specialist brands in small add-on categories such as laces and shoe care, which footwear retailers use to raise basket value.
Frequently asked questions
What does Mr.Lacy sell?
Mr.Lacy sells premium shoelaces in many colours and lengths, plus shoe care products, insoles and heel grips.
What are Mr.Lacy Flexies?
Flexies are Mr.Lacy's elastic no-tie laces, part of a range that also includes Fatties, Goalies and Hikies.