MRCHLABEL
MRCHLABEL is a Dutch footwear and lifestyle brand based in Breda, with South African roots and Dutch design. It is best known for comfortable sandals and slippers and also sells bags, underwear, swimwear and socks.
| Started | 2013 as bohoslippers.nl |
|---|---|
| Became MRCHLABEL | 2016 |
| Base | Breda, Netherlands |
| Values | Comfort, identity, movement |
| Website | mrchlabel.com |
What is MRCHLABEL?
MRCHLABEL is a footwear and lifestyle brand from the Netherlands, describing itself as having South African roots and Dutch design. The company behind it, Elinetrading Group B.V., is based in Breda.
History
The business began in 2013 selling slippers from home under the name bohoslippers.nl. When customers asked for more, such as a bag to go with the sandal and slippers for winter, it became MRCHLABEL in 2016. Between 2017 and 2020 its collections were sold in 22 stores of the South African retailer YDE.
Products and positioning
Sandals and slippers remain the core of the range, guided by one question the brand asks of everything it makes: would you wear this all day? Its stated values are comfort, identity and movement.
- Sandals, slippers, espadrilles and boots
- Bags and crossbody bags
- Lingerie, boxer shorts, T-shirts and socks
- Swimwear and insoles
Distribution
MRCHLABEL sells through its own webshop with free shipping in the Netherlands and Belgium, and through platforms including bol.com and About You. It also offers its products to retailers through wholesale marketplaces.
Why it matters
MRCHLABEL shows how a home-based webshop can grow into a multi-category comfort brand by extending from one hero product into adjacent lifestyle items.
Frequently asked questions
Where is MRCHLABEL from?
MRCHLABEL is a Dutch brand based in Breda, with South African roots and Dutch design.
What does MRCHLABEL sell?
MRCHLABEL is best known for sandals and slippers and also sells bags, underwear, swimwear, socks and insoles.