14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Rehab

Hathaway Brands · Netherlands

Rehab is a Dutch men's footwear brand whose shoes are handmade in Portugal. It offers sneakers, dress shoes, boots and matching accessories, sold online and through retail partners.

Facts
CountryNetherlands
OperatorHathaway Brands B.V., Naaldwijk
ProductionHandmade in Portugal
FocusMen's shoes
Websiterehabfootwear.com
Segment
Mid-market
Categories
FootwearAccessories
Sales channels
WholesaleE-commerce

What is Rehab?

Rehab is a Dutch men's footwear brand. Its shoes are described as handmade in Portugal, and its webshop is operated by Hathaway Brands B.V., based in Naaldwijk in the Netherlands.

Products and positioning

The range covers the main categories of a man's shoe wardrobe, from casual sneakers to shoes for formal occasions. Collections are organised around new seasonal arrivals, best sellers and a "Never out of Style" line of continuous styles.

  • Sneakers in white, black, winter and low-cut versions
  • Dress shoes including loafers, wedding shoes and classic lace-ups
  • Boots, slip-ons, suede shoes and a knit collection
  • Matching belts, socks, bracelets and shoe care

Regular prices for its sneakers and shoes sit in the mid-market range for leather footwear.

Distribution

Rehab sells direct to consumers through its own Dutch-language webshop serving the Netherlands and Belgium, and supplies retailers through a separate B2B webshop. A store finder lists stockists.

Why it matters

Rehab is typical of a group of Benelux footwear brands that combine Portuguese manufacturing with a direct online channel and wholesale partnerships, giving them both margin control and reach in specialist shoe retail.

Frequently asked questions

Where are Rehab shoes made?

Rehab shoes are handmade in Portugal.

What does Rehab sell?

Rehab sells men's sneakers, dress shoes, boots and casual shoes, plus accessories such as belts, socks and shoe care.

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