14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

VIA VAI

Netherlands

VIA VAI is a Dutch footwear brand from Waalwijk, the centre of the Dutch shoe industry. The family business designs sneakers, loafers, boots and mules for women and men.

Facts
HeadquartersWaalwijk, Netherlands
TeamAround 40 people
ProductionPortugal and Spain
Retail partners500+
Websiteviavaishoes.com
Segment
Mid-market
Categories
FootwearBagsAccessories
Sales channels
WholesaleE-commerce

What is VIA VAI?

VIA VAI is a footwear brand from the Netherlands, headquartered in Waalwijk, which it describes as the heart of the Dutch footwear industry. It is a true family business with a team of around 40 people working on design, sales and service.

Products and positioning

Collections are developed in Waalwijk, where the styling and design team translates global trends into the brand's own signature look. The range includes:

  • Sneakers, its most visible category
  • Loafers, boots and mules
  • Men's shoes
  • Bags, socks and shoe care products

The shoes are produced in Portugal and Spain and shipped from there to destinations across Europe.

Distribution

VIA VAI is sold through more than 500 partner stores and through its own webshop, which serves several European countries in local versions.

Why it matters

VIA VAI represents the Waalwijk footwear cluster, combining Dutch design and wholesale expertise with Southern European manufacturing and a growing direct online channel.

Frequently asked questions

Where is VIA VAI from?

VIA VAI is a Dutch footwear brand headquartered in Waalwijk in the Netherlands.

Where are VIA VAI shoes made?

VIA VAI designs its collections in Waalwijk and sources its shoes from Portugal and Spain.

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