Björn Borg Footwear
Sweden
Björn Borg Footwear refers to shoes sold under the Swedish Björn Borg brand, whose main business is underwear and apparel. The brand was founded in 1989 and is headquartered in Solna, Sweden.
| Parent brand founded | 1989 |
|---|---|
| Parent brand founders | Björn Borg, Anders Arnborger, Louise Hildebeck |
| Headquarters | Solna, Sweden |
| Main products | Underwear and apparel, plus shoes |
What is Björn Borg Footwear?
Björn Borg Footwear is the shoe line of the Swedish brand Björn Borg, named after the tennis player. Wikipedia describes Björn Borg as a Swedish company founded in 1989 by Björn Borg, Anders Arnborger and Louise Hildebeck, headquartered in Solna, Sweden, after a move to Frösundavik in 2020.
Products and positioning
According to the same article, the brand's main products are underclothes, followed by shoes, purses, glasses and perfume, with apparel and undergarments given as the principal product areas. Footwear is therefore one of several categories carried under the name.
Distribution
A company called WBM has held an exclusive trademark licence for the Björn Borg name since 1997, giving it rights to produce, market and sell Björn Borg products in all countries.
Why it matters
Björn Borg is a well known case of an athlete name turned into a fashion brand, and its footwear line shows how a Swedish underwear specialist extends into other categories under the same name.
Frequently asked questions
Where is Björn Borg from?
Björn Borg is a Swedish brand founded in 1989 and headquartered in Solna, Sweden.
Who founded Björn Borg?
Björn Borg, Anders Arnborger and Louise Hildebeck founded the brand in 1989, according to Wikipedia.