9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Calou Stockholm

Sweden

Calou Stockholm is a Swedish footwear brand known for clogs and boots. Its shoes are designed in Stockholm and handcrafted in Italy or Portugal.

Facts
OriginSweden
Design studioStockholm
ProductionItaly or Portugal
Signature productClogs
Websitecalou.se
Segment
Mid-market
Categories
FootwearAccessories
Sales channels
E-commerceWholesale

What is Calou Stockholm?

Calou Stockholm is a Swedish footwear brand. Its website states that the shoes are designed at its studio in Stockholm and handcrafted in Italy or Portugal.

Products and positioning

The range includes boots, low heel clogs and high heel clogs, with shoe care products such as a water-based waterproofer, a colour restore formula and a brush. Accessories include shoulder bags, such as the Maggie small shoulder bag, as well as gift cards.

Comfort features

The brand says its clogs and boots use a flexible, cushioned polyurethane sole and a contoured footbed, which it presents as the reason its clogs differ from other models.

Distribution

The brand sells through regional web shops, including Swedish, US and Canadian sites, and appears on the retailer Zappos and on the wholesale platform Faire.

Why it matters

Calou Stockholm is a recent example of a Scandinavian label that has built an international following around a single signature product, the clog, supported by European production.

Frequently asked questions

Where is Calou Stockholm from?

Calou Stockholm is a Swedish brand that designs its shoes in Stockholm.

What does Calou Stockholm sell?

Calou Stockholm sells clogs and boots, shoe care products and a small range of bags.

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