14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Ten Points

Sweden

Ten Points is a Swedish family-owned footwear brand based in Ängelholm. It designs leather boots, shoes, sandals and clogs for women and men, which have been handmade in Portugal since 1983.

Facts
HeadquartersÄngelholm, Sweden
OwnershipFamily company
ProductionHandmade in Portugal since 1983
Known forClogs and leather boots
Websitetenpointsfootwear.com
Segment
Mid-market
Categories
FootwearBagsAccessories
Sales channels
WholesaleE-commerce

What is Ten Points?

Ten Points is a Swedish footwear brand run by Ten Points AB, a family company based in Ängelholm in southern Sweden. The business has been in the shoe trade for more than 40 years.

Products and positioning

Ten Points combines Swedish design with European manufacturing: its shoes have been handmade in Portugal since 1983. The range covers women's and men's styles:

  • Boots, including ankle, Chelsea, laced, tall and warm-lined styles
  • Shoes such as loafers, sneakers, ballerinas and laced shoes
  • Sandals, clogs and slip-ins
  • Bags, accessories and shoe care

Most styles are made from leather and suede. The brand also runs a dedicated sustainability section and a charity initiative, Project Vita.

Distribution

Ten Points sells through independent shoe retailers, found via a store locator, and through outdoor and footwear retailers such as Alpinetrek. A B2B portal serves trade customers, and the brand's own webshop ships internationally and includes an outlet.

Why it matters

Ten Points is an example of a mid-sized Scandinavian footwear brand that has kept a long-term production partnership in Portugal while combining wholesale with its own e-commerce.

Frequently asked questions

Where are Ten Points shoes made?

Ten Points shoes are designed in Sweden and have been handmade in Portugal since 1983.

Where is Ten Points based?

Ten Points AB is a Swedish family company based in Ängelholm.

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