Shepherd of Sweden
Shepherd of Sweden is a Swedish footwear and lifestyle brand founded in 1982 and based in Svenljunga. It is best known for 100% sheepskin slippers and also makes sandals, shoes, accessories and sheepskin and wool home products.
| Founded | 1982 |
|---|---|
| Headquarters | Svenljunga, Sweden |
| Core material | Sheepskin and wool |
| Signature product | Sheepskin slippers |
| Website | shepherdofsweden.com |
What is Shepherd of Sweden?
Shepherd of Sweden is a Swedish brand built around sheepskin and wool. Founded in 1982, it has its head office and warehouse in Svenljunga in western Sweden and works with its own manufacturer and partners in Europe.
Products and positioning
The brand's signature product is the classic slipper made of 100% sheepskin. Over time the assortment has grown into a year round lifestyle offer:
- Slippers in sheepskin
- Summer sandals and shoes
- An outdoor range
- Accessories such as a shopper and a clutch
- Home items including rugs, cushions, pillows and blankets
Distribution
Shepherd of Sweden sells through its own brand store, which carries the full assortment all year, as well as department stores, independent retailers and selected online retailers. Its own online store ships worldwide, supported by local brand sites for Germany, the United Kingdom, the United States and Scandinavia.
Why it matters
The brand is an example of a Scandinavian material specialist that has extended a seasonal core product, the sheepskin slipper, into footwear, accessories and interiors to sell across the whole year.
Frequently asked questions
Where is Shepherd of Sweden from?
Shepherd of Sweden is a Swedish brand with its head office and warehouse in Svenljunga.
What does Shepherd of Sweden sell?
It is known for sheepskin slippers and also sells sandals, shoes, accessories and sheepskin and wool home products.