Smitten Organic
Smitten Organic is a Dutch organic baby and kids clothing brand founded in 2017. It makes soft, playful children's clothing from certified organic fabric, with hand printed and hand embroidered details.
| Founded | 2017 |
|---|---|
| Origin | Netherlands |
| Category | Baby and kidswear |
| Materials | Certified organic fabric |
| Website | smittenorganic.com |
What is Smitten Organic?
Smitten Organic is a Dutch organic clothing label for babies and children, founded in 2017 by apparel professionals with long experience in the industry. Its stated mission is to offer sustainable, comfortable children's clothing with playful designs.
Products and positioning
The brand works with certified organic fabric and eco friendly processes, and highlights hand printed and hand embroidered designs. Baby garments are designed with simple openings and fastenings for easy dressing. The range includes:
- T-shirts, shirts and sweatshirts
- Jumpers and cardigans
- Trousers, playsuits, bodysuits and overalls
- Dresses, skirts and outerwear
- Accessories
The clothing is described as ultra soft, with a focus on comfort for young children.
Distribution
Smitten Organic sells through its own web shop and supplies independent retailers through wholesale, including via the Faire wholesale marketplace. Drawing on its founders' industry background, it also offers consultancy services to other fashion brands.
Why it matters
Smitten Organic is part of a wave of small Dutch childrenswear labels building their proposition on certified organic materials and craft details rather than on volume.
Frequently asked questions
Where is Smitten Organic from?
Smitten Organic is a Dutch organic baby and kids clothing brand founded in 2017.
What does Smitten Organic sell?
It sells organic children's clothing such as T-shirts, sweatshirts, bodysuits, playsuits, dresses, outerwear and accessories.