14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Childrenswear

Sproet & Sprout

Netherlands

Sproet & Sprout is a Dutch childrenswear brand known for playful, hand-drawn prints on clothing made mostly from GOTS-certified organic cotton. It offers clothing, swimwear and accessories for babies and children up to about 12 years.

Facts
CountryNetherlands
SizesNewborn to about 12 years
MaterialMainly GOTS organic cotton
Trade showPlaytime
Websitesproetsprout.com
Segment
Premium
Categories
ChildrenswearSwimwearAccessories
Sales channels
WholesaleE-commerce

What is Sproet & Sprout?

Sproet & Sprout is a childrenswear label from the Netherlands. Its prints are hand drawn and tell playful stories that celebrate perfect imperfections, and the brand's motto is Made to last.

Products and positioning

The brand began with monochrome prints and now works with a lot of colour. Each season has a central theme, such as circus, holiday or jungle, and all prints are inspired by it. Popular prints include the painted stripe, tiger and polka dot.

  • Sweaters, cardigans, shirts and jackets
  • Trousers, leggings, dresses and skirts
  • Summer swimwear and terry bodysuits
  • Tights, socks, beanies and scarves

Sizes run from newborn to around 12 years. Most collections use GOTS-certified organic cotton and low-impact dyes, and production takes place in sewing workshops that follow the BSCI code for working conditions and fair pay. A share of proceeds goes to Trees for All, a Dutch tree-planting foundation.

Distribution

Sproet & Sprout sells through specialist children's retailers such as Kids Department and through its own online shop, and presents collections at the Playtime trade show.

Why it matters

Sproet & Sprout is part of a strong Dutch scene of design-led, sustainable childrenswear brands that rely on independent retailers and trade fairs.

Frequently asked questions

Where is Sproet & Sprout from?

Sproet & Sprout is a childrenswear brand from the Netherlands.

What does Sproet & Sprout sell?

Sproet & Sprout sells printed children's clothing, swimwear and accessories, mostly in organic cotton, for ages from newborn to about 12 years.

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