NIK&NIK
NIK&NIK is a Dutch children's fashion label for girls and boys. It sells clothing, swimwear, skiwear and accessories, and sits alongside the labels NIKKIE and FIFTH HOUSE.
| Origin | Netherlands |
|---|---|
| Target | Girls and boys |
| Sister labels | NIKKIE, FIFTH HOUSE |
| Products | Kids clothing, swimwear, skiwear |
| Website | nikandnik.com |
What is NIK&NIK?
NIK&NIK is a clothing label for girls and boys from the Netherlands. It is part of a family of labels that also includes NIKKIE and FIFTH HOUSE.
Products and positioning
The collection is split into Girls and Boys and covers a full fashion wardrobe for children:
- Dresses, skirts, tops and sweaters
- Trousers, denim, jumpsuits and sets
- Jackets, skiwear and swimwear
- Basics and accessories
The label sits in the upper price range of childrenswear and applies an adult fashion sensibility to children's collections. Seasonal collections pair statement pieces such as dresses and jackets with everyday basics, so that complete outfits can be built within the brand.
Distribution
NIK&NIK sells through its official online shop, which delivers to the Netherlands, Belgium, Germany, France, the Nordic countries, Southern Europe and Poland among others, and through retail partners.
Why it matters
NIK&NIK is an example of a Dutch fashion group extending a womenswear brand family into childrenswear, using a shared aesthetic and a pan-European online shop.
Frequently asked questions
Where is NIK&NIK from?
NIK&NIK is a children's fashion label from the Netherlands.
What does NIK&NIK sell?
It sells clothing for girls and boys, including dresses, denim, jackets, swimwear, skiwear and accessories.