NIKKIE
NIKKIE is a fashion label founded in 2011 by Nikkie Plessen, who also owns the brand. It offers feminine womenswear, bags and accessories positioned between high end and high street.
| Founded | 2011 |
|---|---|
| Founder | Nikkie Plessen |
| Kids line | NIK & NIK |
| Own stores | Around 15 |
| Website | nikkie.com |
What is NIKKIE?
NIKKIE is a womenswear label launched in 2011 by Nikkie Plessen, who remains the brand's owner. The label sets out to bridge high end and high street fashion, pairing high end design and luxury materials with elegant, feminine cuts at accessible prices.
Products and positioning
The range covers clothing and accessories, including bags. Alongside the women's collection, the company runs a children's line, NIK & NIK, which is styled in Amsterdam and covers boys' and girls' clothing, shoes and accessories. NIK & NIK combines classics and basics with fashionable accents and a playful, edgy touch.
Distribution
NIKKIE operates around 15 of its own stores and is also present through shop in shops in department stores in Europe and Asia, such as:
- Galeries Lafayette
- Takashimaya
- Robinsons
- Le Marais
The brand is also represented in outlet retail, including Designer Outlet Roermond.
Why it matters
NIKKIE shows how a founder led label can build a dual adult and kids proposition and a retail footprint across two continents. Its accessible premium positioning has attracted wear from international models including Kate Moss and Natasha Poly.
Frequently asked questions
Who founded NIKKIE?
NIKKIE was founded in 2011 by Nikkie Plessen, who is also the brand's owner.
What does NIKKIE sell?
NIKKIE sells feminine womenswear, bags and accessories, plus a children's line called NIK & NIK.