Oilily
Netherlands
Oilily is a Dutch fashion brand that describes its products as Dutch design and says they have been made in Europe since 1963. It makes clothing for women, girls and boys, plus bags, home items and accessories.
| Origin | Netherlands |
|---|---|
| Made in Europe since | 1963, per its website |
| Audience | Women, girls and boys |
| Digital | Online store, mobile app, loyalty club |
| Website | oilily.com |
What is Oilily?
Oilily is a fashion and lifestyle brand from the Netherlands. Its website refers to "Nederlands design" and states that the brand has been made in Europe since 1963. The pages reviewed do not name the founders or the headquarters.
Products and positioning
The brand spans clothing for women, girls and boys and a wider lifestyle offer.
- Clothing for women, girls and boys
- Handbags, backpacks, laptop bags, travel bags and toiletry bags
- Bedding, cushion covers and duvet covers
- Perfume, bath and body products
- Jewellery and accessories such as bag charms, brooches and scarves
Distribution
Oilily sells through its official online store, which includes an outlet section, and through a mobile app for iOS and Android. It runs a loyalty programme called Oilily Club and provides a B2B login portal for trade customers.
Why it matters
Oilily shows how a Dutch family and lifestyle label combines apparel, bags and home textiles under one design identity.
Frequently asked questions
Where is Oilily from?
Oilily is a Dutch brand, and its website describes its products as Dutch design.
What does Oilily sell?
Oilily sells clothing for women, girls and boys, as well as bags, home textiles, fragrance and body products, jewellery and accessories.