JOSH V
JOSH V is a Dutch womenswear label from Amsterdam, founded by Josh Veldhuizen. It designs chic, timeless collections positioned as accessible luxury and sold through hundreds of partner stores across Europe.
| Founder | Josh Veldhuizen |
|---|---|
| Headquarters | Amsterdam |
| Sizes | 2XS to 2XL |
| Partner stores | Around 450 in twelve countries |
| First own store | Laren (2024) |
| Website | joshv.com |
What is JOSH V?
JOSH V is a fashion and lifestyle label from Amsterdam, founded by Josh Veldhuizen, who launched the brand at 23 and leads it as CEO. Around 60 people work at the head office, supported by external partners in logistics, distribution, sales agencies and production.
Products and positioning
The brand offers seasonal womenswear collections in sizes 2XS to 2XL and a core range, JOSH V Essentials. It describes itself as accessible luxury, priced between fast fashion and luxury houses, with an emphasis on fit and body positivity. Plans include growing into a broader lifestyle brand with several product groups.
Sustainability measures include recycled polyester, LENZING ECOVERO viscose, membership of the Better Cotton Initiative, free repairs with ReShare and participation in a Dutch textile recycling collective.
Distribution
- Around 450 partner stores in twelve European countries
- Online sales via joshv.com
- A first own store in Laren, opened in May 2024, with more cities planned
Why it matters
JOSH V is an example of a founder-led Dutch label that built scale through multibrand retail before adding its own stores.
Frequently asked questions
Who founded JOSH V?
JOSH V was founded by Dutch designer Josh Veldhuizen, who launched the label at 23 and is its CEO.
Where is JOSH V from?
JOSH V is a Dutch brand headquartered in Amsterdam.