Loop.a life
Loop.a life is a Dutch circular knitwear brand founded in 2016 by Ellen Mensink. It makes long-lasting knitwear for women and men from recycled knitwear and denim, without using dyes.
| Founded | 2016 |
|---|---|
| Founder | Ellen Mensink |
| Country | Netherlands |
| Material | 100% recycled yarn |
| Focus | Circular knitwear |
| Website | loopalife.com |
What is Loop.a life?
Loop.a life is a Dutch knitwear brand founded in 2016 by Ellen Mensink. It was described as the first Dutch company to use 100 percent recycled yarn, mostly sourced in the Netherlands.
Products and positioning
Rather than changing seasonal collections, Loop.a life focuses on long-lasting essentials: knitwear for women and men in cotton and wool. The model is built on a closed loop:
- Yarns are spun from recycled knitwear and denim
- No new raw materials need to be cultivated
- Colours are matched and blended from industrial waste and eucalyptus wood fibres, so no dye is needed
According to the brand, this avoids around 500 litres of water per wool sweater and between 5,000 and 15,000 litres per cotton garment compared with conventional production.
Distribution
Loop.a life sells through its own website and via Dutch and international retailers, including the shop of the Dutch motoring association ANWB, which has carried its sweaters.
Why it matters
Loop.a life is frequently named among the Netherlands' sustainability change makers in fashion. Its approach shows how a small brand can build a product range around fibre-to-fibre recycling and undyed colour blending.
Frequently asked questions
Who founded Loop.a life?
Loop.a life was founded in 2016 by Ellen Mensink.
What is Loop.a life made from?
Its knitwear is made from yarn recycled from knitwear and denim, coloured by blending fibres rather than dyeing.