14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Mucho Gusto

Netherlands

Mucho Gusto is a Dutch womenswear and accessories label founded in 2003 by designer Monique van Berkel. It is known for colourful, outspoken collections and fringed silk scarves, all handmade in its own atelier.

Facts
Founded2003
FounderMonique van Berkel
CountryNetherlands
Signature productFringed silk St. Tropez scarves
Websitemuchogusto.nl
Segment
Premium
Categories
WomenswearAccessories
Sales channels
WholesaleE-commerce

What is Mucho Gusto?

Mucho Gusto is a fashion label from the Netherlands founded in 2003 by Monique van Berkel, who remains its designer and owner. The brand describes its style as colourful, outspoken and exclusive, made for independent, nonconformist women with a sense of adventure.

Products and positioning

Scarves are the signature of the label. Its St. Tropez scarves are made of 100% silk, finished with fringes or fur trims, and come in some 30 fringe combinations. Alongside them Mucho Gusto designs a full womenswear wardrobe:

  • Cardigans, sweaters and gilets
  • Dresses, tunics and kimonos
  • Blouses, skirts and trousers

Every item is handmade in the company's own atelier by professional artisans. Each collection is built around a theme, with past titles including "No Change without a Rebel", "Nautical Nomad", "Spirito Latino" and "Baroque & Roll".

Distribution

Mucho Gusto is sold internationally, presenting its collections at trade fairs to boutique buyers and selling through its own website.

Why it matters

The label is an example of a designer led Dutch business that combines a strong accessory signature with in house artisanal production, giving it a distinct identity in the premium boutique market.

Frequently asked questions

Who founded Mucho Gusto?

Mucho Gusto was founded in 2003 by designer Monique van Berkel, who is also its owner.

What is Mucho Gusto known for?

The brand is known for colourful womenswear and fringed 100% silk scarves handmade in its own atelier.

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