Jupe by Jackie
Jupe by Jackie is a Dutch fashion and interiors brand from Breda founded by designer Jackie Villevoye. It pairs hand embroidery by artisans in New Delhi with European design across ties, shirts, dresses, hats and home textiles.
| Founder | Jackie Villevoye |
|---|---|
| Base | Breda, Netherlands |
| Craft | Hand embroidery, New Delhi |
| First product | Women's silk ties |
| Website | jupebyjackie.com |
What is Jupe by Jackie?
Jupe by Jackie is a Dutch fashion and interiors label founded by fashion and textile designer Jackie Villevoye, based in Breda. It is built on hand embroidery, combining Indian craftsmanship with a European design sensibility.
History
The brand began with women's silk ties, a product Villevoye felt was missing from the market. She chose embroidery over printing because it allowed small, limited runs with little waste. After initial rejection in the design community, the label was taken on by Comme des Garçons, with which it has worked since.
Products and positioning
- Fashion: ties, shirts, hats and dresses
- Home textiles: throws and cushion covers
- Interiors: vintage Modernist Halabala chairs with individually embroidered covers
All embroidery is done by the same team of artisans in New Delhi that Villevoye found early on. The collection is seasonless, and the chairs are embroidered in India and reupholstered in the Netherlands.
Distribution
Jupe by Jackie is sold through selected fashion retailers and through design marketplaces for its home pieces.
Why it matters
Jupe by Jackie shows how a craft technique can carry a brand across fashion and interiors, with limited, low-waste production at its core.
Frequently asked questions
Who founded Jupe by Jackie?
Jupe by Jackie was founded by Dutch fashion and textile designer Jackie Villevoye.
What does Jupe by Jackie make?
It makes hand-embroidered ties, shirts, hats and dresses, along with throws, cushions and embroidered chairs.