JANICE
JANICE is a Dutch womenswear brand known for jackets, blazers and cashmere knitwear. It also makes denim, leather pieces, shoes, bags and accessories, sold online, in its brand store and through partner retailers.
| Country | Netherlands |
|---|---|
| Signature products | Jackets, blazers, cashmere |
| Main channel | Own online store and app |
| Other channels | Brand store, B2B partners |
| Website | janiceofficial.com |
What is JANICE?
JANICE is a womenswear label from the Netherlands that presents itself around luxury jackets, blazers and cashmere. It has become one of the fast-growing Dutch fashion brands of recent years, with a strong direct-to-consumer focus.
Products and positioning
The collections cover a complete wardrobe built from quality materials such as denim, leather, silk, cashmere and wool:
- Jackets, coats and blazers
- Knitwear and sweaters, including seasonal Soft Knitwear edits
- Jeans and blouses
- Shoes, bags and accessories
Seasonal capsules such as The Coats and lookbooks support the brand's image, and an online Create your look feature helps customers combine pieces.
Distribution
JANICE sells primarily through its own online store and mobile apps for iOS and Android. It also has a physical brand store and points of sale, and runs a B2B partner programme for retailers. Social media, notably Instagram and TikTok, plays an important role in reaching customers.
Why it matters
JANICE illustrates how a Dutch womenswear brand can scale with an app-led, direct-to-consumer model while adding selected physical and wholesale touchpoints.
Frequently asked questions
Where is JANICE from?
JANICE is a womenswear brand from the Netherlands.
What does JANICE sell?
It sells women's jackets, blazers, cashmere knitwear, denim, leather pieces, shoes, bags and accessories.