14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Róhe

Netherlands

Róhe is an Amsterdam womenswear label founded in 2021 by Marieke Meulendijks and Maickel Weyers. It makes minimalist, elevated everyday pieces such as tailored trousers, shirting and knitwear under a buy less, buy better philosophy.

Facts
Founded2021
FoundersMarieke Meulendijks, Maickel Weyers
BaseAmsterdam, Netherlands
PhilosophyBuy less, buy better
Websiterohefrontrow.com
Segment
Premium
Categories
WomenswearDenim
Sales channels
E-commerceWholesale

What is Róhe?

Róhe is a womenswear brand based in Amsterdam, the Netherlands. It was founded in 2021 by Marieke Meulendijks and Maickel Weyers and is built on craftsmanship, innovation and a buy less, buy better philosophy.

Products and positioning

Róhe updates classic silhouettes each season with minimalist styling. The collections use luxurious Italian fabrics, soft cashmere and premium cotton, with subtle pops of colour and custom prints. The aim is elevated everyday pieces that move easily from office to evening.

Signature categories include:

  • Tailored wide leg trousers
  • Crisp shirting
  • Knitwear, cardigans and jumpers
  • Coats, jackets, dresses, skirts and jeans

Distribution

Alongside its own online store, Róhe is stocked by international online retailers including END. and SSENSE.

Why it matters

Róhe is part of a group of young European labels competing in quiet, minimalist luxury, where a clear design code and quality materials allow a small brand to win placement with global retailers within a few seasons.

Frequently asked questions

Where is Róhe from?

Róhe is a womenswear label based in Amsterdam, the Netherlands.

Who founded Róhe?

Róhe was founded in 2021 by Marieke Meulendijks and Maickel Weyers.

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