anna+nina
Netherlands
anna+nina is an Amsterdam brand founded in 2012 by Anna de Lanoy Meijer and Nina Poot. It makes jewellery, homeware and lifestyle products and sells through its own stores and more than 150 retailers.
| Founded | 2012, Amsterdam |
|---|---|
| Founders | Anna de Lanoy Meijer and Nina Poot |
| Own stores | Four, including shop-in-shop |
| Retail partners | More than 150 worldwide |
| Categories | Jewellery, homeware, lifestyle |
| Website | anna-nina.nl |
What is anna+nina?
anna+nina is a Dutch lifestyle brand founded in 2012 in Amsterdam by Anna de Lanoy Meijer and Nina Poot. The Amsterdam flagship store includes an atelier and a piercing studio.
Products and positioning
The brand covers jewellery, homeware and wider lifestyle collections, and its website also lists clothing and a gift shop. Homeware includes hand-painted ceramics and mouthblown glassware. Jewellery materials named by the brand include gold, silver, freshwater pearls, onyx and enamel, and some pieces are made from 100 per cent recycled gold and silver.
Distribution
anna+nina operates four stores: the Amsterdam flagship, boutiques in London and Rotterdam, and a shop-in-shop at Bijenkorf Utrecht. It also reports a presence at more than 150 retailers worldwide. Existing partners order through a B2B webshop, and new retailers can apply to become stockists.
Why it matters
The brand combines its own retail with a sizeable wholesale network, and it spans jewellery and homeware under one identity.
Frequently asked questions
Who founded anna+nina?
anna+nina was founded in 2012 in Amsterdam by Anna de Lanoy Meijer and Nina Poot.
What does anna+nina sell?
It sells jewellery, homeware such as ceramics and glassware, and lifestyle products.