Yumeko

Yumeko is an Amsterdam-based bedding and bath brand that also makes sleepwear and loungewear. It uses organic, Fairtrade cotton and holds B Corp, Fairtrade and GOTS certification.

What is Yumeko?

Yumeko describes itself as a B Corp, Fairtrade and GOTS certified bath and bedding brand from Amsterdam. Its co-founder and CEO is Rob van den Dool. The company builds its range around organic textiles and fair supply chains, working directly with Fairtrade cooperatives and producers.

Products and positioning

The core of the range is bedding, complemented by bath textiles and nightwear:

• Duvet covers, fitted and flat sheets and pillowcases
• Duvets, pillows, mattresses and blankets
• Towels and bath robes
• Women's and men's pyjamas, slip dresses and loungewear
• Kids' items and accessories

Bedding is made from 100 per cent certified organic cotton, and the company has also worked with wool, linen and Tencel. Yumeko participates in the Open Organic Cotton Chain and publishes an impact report tracking water saved, emissions avoided and pesticide-free farmland since 2012.

Sustainability

Its Fairtrade certification is intended to guarantee fair prices for cotton farmers and fair pay for production workers, and the company has reported supporting close to 300 farming families through its cotton purchases. The European Investment Fund has featured Yumeko as a case study of a scaling Dutch impact business.

Why it matters

Yumeko shows how a home textiles brand can extend into sleepwear while keeping a single, certified organic supply chain as its main point of difference.

Frequently asked questions

Where is Yumeko from?

Yumeko is a bath and bedding brand based in Amsterdam, the Netherlands.

What does Yumeko sell?

Yumeko sells organic cotton bedding, duvets, pillows, towels and bath robes, as well as pyjamas, slip dresses and loungewear.

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