NOUMENON
NOUMENON is an Amsterdam fashion label and curated store focused on ethical womenswear. It sells its own collection alongside selected sustainable brands, covering clothing, shoes, bags and jewellery.
| Based in | Amsterdam, Netherlands |
|---|---|
| Model | Own label and curated multi-brand store |
| Focus | Ethical womenswear |
| Site languages | English, German, Dutch |
| Website | nou-menon.com |
What is NOUMENON?
NOUMENON is an Amsterdam based fashion business that combines its own label with a curated edit of other brands. Its guiding line is ethical fashion that is clean from the start, and it presents its selection as made without harmful chemicals and designed to last.
Products and positioning
The assortment covers tops, knitwear, dresses and jumpsuits, bottoms, swimwear and sunglasses, plus bags, jewellery and shoes. Product names point to materials such as lyocell, organic cotton and wool. The brand frames its approach under themes it calls seasonless sustainability and fair fabrics.
Next to the NOUMENON label, the store carries a group of partner brands, including Veja, Cossac, Collection & Co, Kaly Ora, Nula, Sisterhood, By Signe and Wildthings Collectables.
Distribution
NOUMENON sells through its online shop, which is available in English, German and Dutch with prices in several currencies, and through its Amsterdam presence.
Why it matters
NOUMENON is an example of a hybrid model that is common among smaller sustainable labels in Europe: a house collection supported by a curated multi-brand offer, which broadens the assortment and gives customers a single destination for ethical fashion.
Frequently asked questions
Where is NOUMENON based?
NOUMENON is based in Amsterdam in the Netherlands.
What does NOUMENON sell?
It sells its own womenswear label plus curated sustainable brands, covering clothing, swimwear, shoes, bags and jewellery.