9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

alchemist

Netherlands

alchemist is a womenswear label founded in 2004 by Caroline Mewe, who lives in Amsterdam. It combines fashion with sustainability and ethical responsibility.

Facts
CountryNetherlands
Founded2004
FounderCaroline Mewe
FocusWomenswear with a sustainability angle
Websitealchemist-fashion.com
Segment
Premium
Categories
WomenswearDenimAccessories
Sales channels
E-commerceWholesale

What is alchemist?

alchemist is a womenswear brand founded in 2004 by Caroline Mewe, who now lives in Amsterdam. Its website defaults to the Dutch region and euro pricing, but it does not state a headquarters address.

Products and positioning

The brand describes itself as combining high fashion with sustainability and ethical responsibility, without sacrificing quality or style. Its range covers:

  • tops, shirts, blouses and knitwear
  • dresses, skirts and trousers, including organic cotton trousers
  • denim, jackets and accessories

A chalky, timeless colour palette lets pieces from different seasons be mixed together.

Production

The brand says it works with a network of reliable manufacturers, with design, production and sales closely coordinated. The founder credits a close-knit team for steady growth since the beginning.

Why it matters

alchemist is an example of an independent Dutch womenswear label that has operated for more than two decades. It is described by its founder as growing steadily, with a focus on cross-seasonal wardrobe pieces and responsible production.

Frequently asked questions

Who founded alchemist?

alchemist was founded in 2004 by Caroline Mewe, who lives in Amsterdam.

What does alchemist sell?

It sells women's clothing and accessories, including blouses, knitwear, dresses, trousers, denim and jackets.

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