9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Childrenswear

Donsje

Netherlands

Donsje is a baby and childrenswear brand that describes itself as high-end, trading as Donsje Amsterdam. It sells children's footwear, clothing and accessories.

Facts
PositioningHigh-end baby and childrenswear
Site nameDonsje Amsterdam
Free shippingAbove 100 euros
TradeRetail enquiries accepted
Websitedonsje.com
Segment
Premium
Categories
ChildrenswearFootwearBagsAccessories
Sales channels
E-commerceOwn storesWholesale

What is Donsje?

Donsje describes itself as a high-end baby and childrenswear brand with an authentic style and a caring mindset. The website uses the name Donsje Amsterdam and shows Dutch contact details.

Products and positioning

Footwear includes boots, sneakers, sandals and ballerinas, organised by age range. Clothing covers dresses and skirts, shirts and blouses, sweaters and cardigans, jackets and gilets, trousers and leggings, shorts, swimwear, bodysuits and playsuits, and socks and tights. Accessories include hats, mittens, hair accessories, backpacks, purses and diaper bags. The brand also lists premium leather tote bags, wall art, skincare, perfume and home and lifestyle items.

Distribution

Donsje sells through its own online store, which offers free shipping above 100 euros, through flagship stores listed on a store locator, and through trade enquiries for retailers.

Why it matters

Donsje is an example of a children's label extending from shoes into clothing, bags and lifestyle products while selling both directly and to the trade.

Frequently asked questions

What does Donsje sell?

Donsje sells baby and children's footwear, clothing and accessories, plus leather totes and some home and lifestyle items.

Where is Donsje based?

Its website trades as Donsje Amsterdam and lists a Dutch phone number.

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