14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Childrenswear

House of Jamie

Netherlands

House of Jamie is a Dutch children's lifestyle brand founded in 2012 by Barbara Gouka, offering clothing, nursery essentials and home items for kids.

Facts
Founded2012
FounderBarbara Gouka
CountryNetherlands
DesignAmsterdam
Websitehouseofjamie.com
Segment
Premium
Categories
ChildrenswearHomeAccessories
Sales channels
WholesaleE-commerce

What is House of Jamie?

House of Jamie is a Dutch children's lifestyle brand founded in 2012 by Barbara Gouka, a mother of two children, Jamie and Teddie. It describes itself as a complete year-round lifestyle brand for kids.

History

The label began as a line of exclusive nursery essentials and home items and later added an apparel collection.

Products and positioning

The range covers nursery and home goods as well as clothing. Collections are refreshed each season around simple basics, clean shapes, delicate prints and rustic tones, and they are sold worldwide.

  • Dresses, knitwear, babywear and beachwear
  • Bed linen and blankets
  • Newborn and furnishing accessories
  • Hats and an eco collection
  • Garment bags, hangers and personalised ribbons

Materials and production

Garments use OEKO-TEX certified cotton and organic linen. The designs are made in Amsterdam and produced under fair trade conditions in Istanbul.

The combination of nursery items, home textiles and clothing lets the brand serve parents from the arrival of a newborn through the first years, under one consistent visual identity of rustic tones and delicate prints.

Frequently asked questions

Who founded House of Jamie?

House of Jamie was founded in 2012 by Barbara Gouka, a mother of two children named Jamie and Teddie.

What does House of Jamie sell?

It sells children's clothing, nursery essentials, bed linen, blankets, hats and other home and furnishing accessories.

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