SNURK

SNURK is an Amsterdam brand founded by Peggy van Neer and Erik van Loo, known for photo printed bedding and pyjamas. It grew out of the Le-Clochard duvet cover, a 2007 charity project, and now sells bedding and loungewear for adults and children.

What is SNURK?

SNURK is a bedding and nightwear brand from Amsterdam, founded by Peggy van Neer and Erik van Loo. It is known for duvet covers and pyjamas printed with photographic images, turning sleepwear into a playful design object.

History

• 2007: the Le-Clochard duvet cover is created as a charity project, with proceeds going to the Dutch homeless youth charity Stichting Zwerfjongeren Nederland
• Media attention around Le-Clochard leads to the creation of SNURK Bedding
• 2013: the first Dream Big children's bedding is released
• 2016: Horizontal Wear, a pyjama and loungewear line, launches during Amsterdam Fashion Week

Products and positioning

The range covers photo print duvet covers, children's bedding, pyjamas and loungewear for women, men and kids, and Limited Waste Editions. Since 2016 production in Portugal has used only certified organic cotton. The brand also runs licensed collaborations, such as pyjama and sweater sets with the Dutch theme park Efteling.

Distribution

SNURK operates from an office and warehouse in Amsterdam and sells online and through more than 1,500 points of sale worldwide. It has exhibited at Pitti Bimbo in Florence.

Why it matters

SNURK shows how a single charity product can become a brand, and how bedding and nightwear can cross over into fashion through print and collaborations.

Frequently asked questions

Who founded SNURK?

SNURK was founded by Peggy van Neer and Erik van Loo in Amsterdam, starting with the Le-Clochard duvet cover in 2007.

What does SNURK sell?

SNURK sells photo printed bedding and Horizontal Wear pyjamas and loungewear for women, men and children.

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