14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Hip Shoe Style

Netherlands

HIP Shoe Style is a Dutch footwear brand from Waalwijk, best known for children's shoes for boys and girls. It also offers a women's line called HIP Donna.

Facts
HeadquartersWaalwijk, Netherlands
CompanyHandelsmaatschappij J. van Hilst b.v.
Core rangeChildren's shoes
Women's lineHIP Donna
Websitehipshoestyle.com
Segment
Mid-market
Categories
FootwearChildrenswear
Sales channels
Wholesale

What is HIP Shoe Style?

HIP Shoe Style is a Dutch footwear brand operated by Handelsmaatschappij J. van Hilst b.v. from Waalwijk in the Netherlands. The brand says it has more than 40 years of experience and describes itself as a trusted Dutch children's shoe brand.

Products and positioning

The core of the range is children's shoes for boys and girls. A women's line, HIP Donna, covers sneakers, lace-ups, ankle boots and biker boots in leather, suede and patent leather, with details such as camouflage and animal prints. Men's shoes are sold through a separate brand, Concept Shoes, and smaller sizes for younger children are handled by sister brands Pinocchio and Gattino.

The brand positions itself as trendy and comfortable, with a new collection every season.

Distribution

HIP Shoe Style works with retailers through a B2B channel and a store locator on its website. It presents collections at trade fairs including CAST, Shoes Düsseldorf, REXOR and Trademart Brussels.

Why it matters

The brand shows how a family of Dutch footwear labels can cover several age groups from one wholesale company, supplying independent shoe retailers.

Frequently asked questions

Where is HIP Shoe Style from?

HIP Shoe Style is a Dutch brand operated from Waalwijk in the Netherlands.

What does HIP Shoe Style sell?

HIP Shoe Style sells children's shoes and a women's line called HIP Donna.

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