14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Pip Studio

Netherlands

Pip Studio is an Amsterdam design label founded in 2007 by Catharina van der Endt. Known for colourful prints, it makes home and lifestyle products alongside loungewear, beachwear and bags.

Facts
Founded2007, Amsterdam
FounderCatharina van der Endt
HeadquartersAmsterdam, Netherlands
ReachMore than 2,000 points of sale in over 40 countries
Websitepipstudio.com
Segment
Mid-market
Categories
HomeWomenswearSwimwearBags
Sales channels
WholesaleE-commerce

What is Pip Studio?

Pip Studio is a Dutch lifestyle brand built around bright, colourful and decorative prints. It applies the same design signature across homeware and a growing range of clothing and accessories.

History

The company was founded in 2007 by Catharina van der Endt, who started it on the Nieuwe Prinsengracht in Amsterdam. "Pip" was her childhood nickname. The design studio is now located in IJburg, Amsterdam.

Products and positioning

Pip Studio began with homeware and still offers porcelain, bed linen, home accessories, bathroom textiles and wallpaper. Its fashion and accessory lines include:

  • Loungewear with summer and winter collections
  • Beachwear, including beach dresses with matching accessories
  • Bags and bathrobes

Distribution

The brand reports more than 2,000 points of sale in over 40 countries, alongside its own online shop.

Why it matters

Pip Studio shows how a strong print identity can travel from the home category into apparel, letting a brand sell loungewear and beachwear through the same retail network that already stocks its homeware.

Frequently asked questions

Who founded Pip Studio?

Pip Studio was founded in 2007 by Catharina van der Endt in Amsterdam; Pip was her childhood nickname.

Does Pip Studio sell clothing?

Yes. Besides homeware, Pip Studio offers loungewear, beachwear, bathrobes and bags in its signature colourful prints.

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