Kyra
Kyra is a Dutch womenswear brand that began as Kyra & Ko in 2003. It designs feminine collections for confident women, created by a small team in the Netherlands and produced mainly in Europe.
| Country | Netherlands |
|---|---|
| Founded | 2003, as Kyra & Ko |
| Category | Womenswear |
| Production | Mainly in Europe |
| Website | kyra.eu |
What is Kyra?
Kyra is a womenswear label from the Netherlands. It describes its range as a womenswear collection for confident women, with a clearly feminine style. The brand started out in 2003 under the name Kyra & Ko.
Products and positioning
Kyra designs its collections in house with a small team in the Netherlands. Production takes place mainly in Europe, where the brand works with a small group of manufacturers. Collections follow the fashion calendar with spring summer and autumn winter ranges, each built around a seasonal colour story; recent palettes have included shades such as vivid green, deep lavender and forest night.
Distribution
Kyra sells its collections through its own online shop, where customers can register for a newsletter that offers seasonal promotions.
Why it matters
Kyra is typical of the independent Dutch womenswear labels that keep design close to home and production within Europe. Working with a limited number of manufacturers allows such brands to maintain closer relationships with suppliers while serving a loyal mid-market customer base.
Frequently asked questions
Where is Kyra from?
Kyra is a womenswear brand from the Netherlands, founded in 2003 as Kyra & Ko.
Where are Kyra clothes made?
Kyra designs in the Netherlands and produces mainly in Europe with a small group of manufacturers.