Malelions
Lions Fashion Group · Netherlands
Malelions is a Dutch fashion label based in Best and led by entrepreneur Thijs Offermeijer. It makes streetwear and sportswear for men, women and kids and is part of Lions Fashion Group.
| Base | Best, Netherlands |
|---|---|
| Founder | Thijs Offermeijer |
| Group | Lions Fashion Group |
| First flagship | Designer Outlet Roosendaal, 2025 |
| Website | malelions.com |
What is Malelions?
Malelions is a fashion label from Best in the Netherlands, built by entrepreneur Thijs Offermeijer. It began as an online seller and has grown into a brand stocked by hundreds of physical stores.
Products and positioning
Malelions launches around 1,500 products a year across men's, women's, junior and baby lines. The range spans jackets, hoodies, sweaters, T-shirts, trousers, shorts, swimwear, padel and sports apparel, bags and shoes, with a separate Premium line.
- Streetwear and casual sportswear
- Collaborations with kickboxers, motocross riders, artists and drivers, including Jeffrey Herlings
- Menswear, womenswear, junior and baby collections
Distribution
The label sells through retail partners, with which it pursues long-term, data-driven collaborations, and through its own website, outlet and a loyalty app. In 2025 it opened its first flagship store at Designer Outlet Roosendaal.
Business structure
In 2025 Malelions was brought together with streetwear label Croyez and menswear brand Duquezzi under Lions Fashion Group, which runs the brands on one platform to gain scale in purchasing, logistics and customer service.
Why it matters
Malelions illustrates how a Dutch digital-first label can build wholesale reach and then consolidate with other brands into a group to compete on scale.
Frequently asked questions
Who is the founder of Malelions?
Malelions is led by Dutch entrepreneur Thijs Offermeijer, who built the brand from online sales.
Where is Malelions from?
Malelions is a Dutch brand based in Best, in the Netherlands.