Reinders
Reinders is a Dutch womenswear brand founded in 2016 by twin sisters Julie and Marie Reinders in Zandvoort. It is known for oversized clothing for young women.
| Founded | 2016 |
|---|---|
| Founders | Julie and Marie Reinders |
| Origin | Zandvoort, Netherlands |
| Known for | Oversized womenswear |
| Points of sale | Around 180 |
| Website | reinders-jm.com |
What is Reinders?
Reinders is a fashion label from the Netherlands designed for young women. The brand is best known for its oversized clothing and relaxed silhouettes.
History
Twin sisters Julie and Marie Reinders from Zandvoort launched the label in 2016. The brand grew quickly, and in 2018 the founders were named in the Dutch business title MT/Sprout's list of 25 entrepreneurs under 25.
Products and positioning
Reinders focuses on womenswear with a casual, oversized look, aimed at a young female audience. Social media, and Instagram in particular, has played a central role in building the brand and its community.
Distribution
The brand combines wholesale with direct sales:
- Around 180 retail points of sale
- Its own webshop
- Social media, especially Instagram
Why it matters
Reinders is an example of a founder led Dutch label that used social media to build reach quickly while also establishing a sizeable wholesale network with independent retailers.
Frequently asked questions
Who founded Reinders?
Reinders was founded in 2016 by twin sisters Julie and Marie Reinders from Zandvoort.
What is Reinders known for?
Reinders is known for oversized clothing for young women.