Dechase
Netherlands
Dechase is an Amsterdam-based footwear brand whose leather shoes are made by craftsmen in Addis Ababa, Ethiopia. It combines diversity, sustainability and African heritage.
| Founder | Tewodros |
|---|---|
| Team base | Amsterdam, Netherlands |
| Production | Addis Ababa, Ethiopia |
| Renamed from TD Leatherboots | 2019 |
What is Dechase?
Dechase is a footwear brand with an Amsterdam-based team and production in Addis Ababa, Ethiopia. It was founded by Tewodros, from whom the brand takes its name, and Milki Abadura later joined to help run it. The business began as TD Leatherboots and was renamed Dechase in 2019.
Products and positioning
Dechase makes leather footwear crafted by Ethiopian craftsmen. Its first shoe was the Keff, and the brand uses chrome-free leather. It sources locally where possible.
Philosophy
- Diversity, sustainability and African heritage as guiding ideas
- Job creation and support for development in Ethiopia
- A wish to show that high-quality products can come from Africa
- Each season is built around a value, such as Andenet, meaning unity
Why it matters
Dechase connects Dutch design and sales with Ethiopian leather craft, and as of 2022 it was a team of six in Amsterdam. It is an example of a small footwear brand that treats local production in Africa as its core proposition, not as a cost measure.
Frequently asked questions
Where are Dechase shoes made?
Dechase shoes are made by craftsmen in Addis Ababa, Ethiopia, while the team is based in Amsterdam.
Who founded Dechase?
Dechase was founded by Tewodros, who gave the brand its name. It began as TD Leatherboots.