Mason Garments
Mason Garments is an Amsterdam footwear brand founded in 2012 by Rendi Aditia. It makes luxury sneakers, boots and loafers that are handmade in Italy from Italian leather.
| Founded | 2012, Amsterdam |
|---|---|
| Founder | Rendi Aditia |
| Production | Handmade in Italy |
| Core product | Leather sneakers |
| Website | masongarments.com |
What is Mason Garments?
Mason Garments is a footwear brand founded in Amsterdam in 2012 by Rendi Aditia. It specialises in premium leather sneakers with a clean, sporty look, handmade in Italy.
Products and positioning
The brand's sneakers use full grain calfskin from Italian tanneries, built on cupsoles made at a factory in Italy. Well known models include the Tia, Firenze, Genova and Torino, many with a ribbed sole. The range has grown into several lines:
- Sneakers in the Città line
- Boots in the Scalare line
- Loafers in the Amalfi line
- Accessories such as socks, caps, laces, bags and shoe care
The naming of models and lines after Italian cities underlines the link between Dutch design and Italian production that defines the brand.
Distribution
Mason Garments sells through its own website and through sneaker and fashion retailers, and it also operates a store at the McArthurGlen Designer Outlet in Roermond.
Why it matters
Mason Garments belongs to the wave of premium sneaker brands that emerged in the 2010s, competing with luxury houses on materials and Italian craftsmanship while keeping a direct, design led brand identity.
Frequently asked questions
Where is Mason Garments from?
Mason Garments was founded in Amsterdam, and its shoes are handmade in Italy.
Who founded Mason Garments?
Mason Garments was founded in 2012 by Rendi Aditia.