Reinhard Frans
Reinhard Frans is a Dutch men's shoe brand that sells handmade footwear under the motto affordable luxury. It is a family business that handles design, production and sales itself and runs its own stores.
| Country | Netherlands |
|---|---|
| Category | Men's shoes |
| Motto | Affordable luxury |
| Production | Handmade in Europe |
| First store abroad | Antwerp, 2019 |
| Website | reinhardfrans.com |
What is Reinhard Frans?
Reinhard Frans is a Dutch brand of handmade men's shoes and accessories. It describes its shoes as classic men's shoes for the modern gentleman, made by hand in Europe and delivered directly from its own atelier.
Products and positioning
The brand's motto is affordable luxury. Its range includes:
- Loafers and monkstraps
- Lace-ups
- Chelsea and ankle boots
- Luxury sneakers
- Made to order Limited Customs
Accessories include matching belts, merino wool socks and suede and leather care products. Customers can also personalise shoes in store.
Distribution
Reinhard Frans is a family business that keeps design, production and sales in house and sells through its own stores and webshop. In 2019 it had eight stores in the Netherlands and opened its first store abroad in Antwerp, Belgium. Its current stores include locations in Den Haag, Laren and Maastricht.
Why it matters
Reinhard Frans illustrates a vertically integrated model in men's footwear, in which a brand controls its own production and retail to offer handmade shoes at a lower price than traditional luxury labels.
Frequently asked questions
Where is Reinhard Frans from?
Reinhard Frans is a Dutch men's shoe brand with stores in the Netherlands.
What does Reinhard Frans sell?
It sells handmade men's shoes such as loafers, lace-ups, boots and sneakers, plus belts, socks and shoe care.