14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Nubikk

Netherlands

Nubikk is a Dutch footwear brand founded in 2012 by Daan Baeten and René Chabot. It designs sneakers and boots in the Netherlands that are handmade in Portugal with European materials.

Facts
Founded2012
FoundersDaan Baeten, René Chabot
CountryNetherlands
Made inPortugal
Websitenubikk.com
Segment
Premium
Categories
FootwearBagsAccessories
Sales channels
WholesaleE-commerceOwn stores

What is Nubikk?

Nubikk is a footwear brand from the Netherlands, founded in 2012 by Daan Baeten and René Chabot. The name refers to nubuck, the leather with a soft, velvety finish.

History

The brand began with women's boots and later added sneakers for women and men. Models such as the Lucy, Yeye, Yucca and Jagger have become recognisable styles, and the range has extended to bags, accessories and clothing.

Products and positioning

Nubikk aims to offer the look of luxury sneakers at accessible prices. Shoes are designed in the Netherlands and handmade in Portugal using materials sourced in Europe, with soles, leather and fittings from Italy. Collections use lightweight soles throughout.

  • Neutral palettes of white, black, beige and grey
  • Bright accents in fluorescent green, red or orange
  • Animal prints, especially zebra, snake and crocodile

Under its Friends only approach, new designs are first made in the sizes of friends and family to test fit and comfort.

Why it matters

Nubikk is one of the Dutch brands that has grown in the premium sneaker segment by combining European manufacturing with a distinctive visual signature, and it is sold in many countries.

Frequently asked questions

Where is Nubikk from?

Nubikk is a Dutch brand. Its shoes are designed in the Netherlands and handmade in Portugal.

Who founded Nubikk?

Nubikk was founded in 2012 by Daan Baeten and René Chabot.

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