Uzurii
Uzurii is a Brazilian-Dutch footwear brand launched in 2011 by founder and designer Shieglee Ferreira dos Santos. It is known for handmade, richly embellished flip-flops and sandals.
| Launched | 2011 |
|---|---|
| Founder | Shieglee Ferreira dos Santos |
| Origin | Brazilian-Dutch |
| Speciality | Embellished flip-flops and sandals |
| Website | uzurii.com |
What is Uzurii?
Uzurii is a Brazilian-Dutch footwear label created by founder and lead designer Shieglee Ferreira dos Santos. The brand officially launched in 2011 and grew out of her work decorating flip-flops at a market in Rio de Janeiro.
Products and positioning
Uzurii focuses on exclusive, decorative footwear, with craftsmanship and quality as its stated core values. Ornaments are fastened with a highly flexible steel thread and combined with unusual beads and stones, many developed by the brand itself. This technique is used in collections such as:
- Precious
- Amazon
- Fabulous
Designs are handmade by skilled workers, and the brand has trained more than 100 women who work from home.
Distribution
By 2019 Uzurii was sold in more than 1,400 stores in 46 countries, including department stores such as Bijenkorf, Galeria Inno, Prange and Lane Crawford. It is also available through online retailers such as Zalando.
Why it matters
Uzurii shows how a niche product, the embellished flip-flop, can be built into an international wholesale brand through a distinctive craft technique.
Frequently asked questions
Who founded Uzurii?
Uzurii was founded by designer Shieglee Ferreira dos Santos and launched officially in 2011.
Where is Uzurii from?
Uzurii is a Brazilian-Dutch footwear brand whose origins lie in a Rio de Janeiro market.