DNA Amsterdam
DNA Amsterdam is a high-end fashion brand based in Amsterdam, in the Netherlands. It specialises in luxury leather items and presents two main collections a year.
| Based in | Amsterdam, Netherlands |
|---|---|
| Speciality | Luxury leather items |
| Collections | Two main collections a year |
| Stockists | Netherlands and Belgium |
| Website | dna-amsterdam.com |
What is DNA Amsterdam?
DNA Amsterdam, which presents itself online as DNA Amsterdam x Suite 22, is a high-end fashion brand headquartered in Amsterdam. For more than ten years it has brought luxurious leather items into fashion, and it has a showroom in Lijnden.
Products and positioning
The brand describes itself as a symbol of unique design, high quality and perfection, and says it values contact with its customers. It launches two main collections a year and structures its website around seasonal drops.
- Seasonal collections, currently Fall/Winter 2025
- A Never Out of Stock category for continuing pieces
- Campaign and lookbook sections for each season, including Fall/Winter 2023 and 2024
Distribution
DNA Amsterdam sells through its own webshop and through stockists in the Netherlands and Belgium, combining direct online sales with specialist retail partners.
Why it matters
The label is an example of a small Dutch fashion house that has built its identity on a single material, leather, and that keeps a steady core range alongside two seasonal collections.
Frequently asked questions
Where is DNA Amsterdam from?
DNA Amsterdam is a Dutch brand headquartered in Amsterdam, with a showroom in Lijnden.
What does DNA Amsterdam sell?
DNA Amsterdam sells luxury leather fashion items in two main collections a year, plus a Never Out of Stock range.