9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Blue Industry

Netherlands

Blue Industry is a Dutch menswear brand founded in 2007 by Rogier van Kleef and Maurice de Bont. It offers modern tailoring with a wearable edge.

Facts
Founded2007
FoundersRogier van Kleef and Maurice de Bont
CategoryMenswear
Trade fairPitti Immagine Uomo 110
Segment
Premium
Categories
Menswear
Sales channels
Wholesale

What is Blue Industry?

Blue Industry is a menswear brand that exhibited at Pitti Immagine Uomo 110. It was founded in 2007 by Rogier van Kleef and Maurice de Bont, who came from the menswear agency world. The country is taken from trade directory data and is not stated on the exhibitor page.

History

The brand began as a small collection of tailored jackets and shirts and grew into a complete contemporary menswear brand. The name is explained on the page: blue refers to denim, called the foundation of a modern man's wardrobe, and industry reflects a focused, reliable, business minded approach built for everyday life.

Products and positioning

  • Shirts, knitwear and T-shirts.
  • Blazers, jackets and outerwear.
  • Chinos, shorts and suits.

The brand describes its offer as modern tailoring with a wearable edge, aimed at men who value style, quality and versatility. This positioning is the brand's own.

The brand also appears in retailer listings in Ireland and Canada, which indicates that its tailoring and casual pieces are sold beyond its home market through independent menswear stores.

Frequently asked questions

Who founded Blue Industry?

Rogier van Kleef and Maurice de Bont founded Blue Industry in 2007.

What does Blue Industry sell?

Blue Industry sells menswear including shirts, knitwear, blazers, jackets, chinos and suits.

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