Qubz
No Excess Groep · Netherlands
Qubz is a Dutch menswear brand from Amsterdam, set up in 2020 by the No Excess Groep. Since its 2023 relaunch it has focused on functional jackets for men.
| Founded | 2020 |
|---|---|
| Parent | No Excess Groep |
| Base | Amsterdam, Netherlands |
| Focus | Functional men's jackets |
| Website | qubzclothing.com |
What is Qubz?
Qubz is a men's fashion brand based in Amsterdam and part of the No Excess Groep, a Dutch menswear company that has operated in the Netherlands for decades. Roel de Veer is director and owner of the group.
History
The brand was launched in 2020. In its first phase it also sold sporty tops, which overlapped with the group's No Excess label. With a relaunch in 2023 the brand narrowed its focus entirely to jackets.
Products and positioning
Qubz makes functional, innovative jackets for men who care about both fashion and function. Typical features include:
- Membrane coatings and waterproof or water-repellent fabrics
- Stretch for freedom of movement
- Three inside pockets and magnetic button closures
- Sustainable materials and recyclable zips
The brand describes its customer as a fresh, energetic and sporty man who stays optimistic and keeps working towards his goals.
Distribution
Qubz is sold through menswear and jeans retailers in the Netherlands.
Why it matters
Qubz illustrates how established Dutch menswear groups launch focused sub-brands to address a single category, here technical jackets, for the independent retail channel.
Frequently asked questions
Who owns Qubz?
Qubz is part of the Dutch No Excess Groep.
What does Qubz make?
Qubz makes functional men's jackets with waterproof and water-repellent fabrics.