Blue Rebel
Euretco Label Company · Netherlands
Blue Rebel is a children's jeans brand for girls and boys. It was acquired by Euretco Label Company, part of the Dutch buying group Euretco, in 2011.
| Owner (2011) | Euretco Label Company |
|---|---|
| Category | Children's jeans |
| Markets (2011) | Germany, Benelux, Ireland, Saudi Arabia |
| Previous owner | The Hilt |
What is Blue Rebel?
Blue Rebel is a children's jeans brand. A Textilwirtschaft report published in August 2011 states that it was taken over from The Hilt by Euretco Label Company, known as ELC. ELC is a subsidiary of Euretco, a Dutch buying and services association based in Breda, and also owns the children's brands LCKR and Babyface.
Products and positioning
The range consists of jeans for girls and boys.
Distribution
At the time of the report the brand was sold in Germany, the Netherlands, Belgium, Luxembourg, Ireland and Saudi Arabia. In Germany, retailers in Berlin, Hamburg, Pforzheim and Bremen carried it.
Why it matters
The acquisition shows how buying groups build private brand portfolios in childrenswear.
Dutch trade outlet Retailtrends and Textilwirtschaft both covered the acquisition, and a later press report on a new collection shows the brand was still active in 2024.
Frequently asked questions
Who owns Blue Rebel?
A 2011 report states Euretco Label Company, a subsidiary of Euretco, acquired Blue Rebel from The Hilt.
What does Blue Rebel sell?
Blue Rebel sells jeans for girls and boys.