SuperRebel Kidsgear
SuperRebel Kidsgear is a Dutch childrenswear brand established in the Netherlands in 2015. It makes kids street and sports fashion, skiwear and swimwear featuring bold graphics and characters.
| Founded | 2015 |
|---|---|
| Country | Netherlands |
| Created by | Jolo Fashion Group and SUPERREBEL |
| Online store | Launched July 2018 |
| Website | superrebelkidsgear.com |
What is SuperRebel Kidsgear?
SuperRebel Kidsgear is a children's fashion brand from the Netherlands, established in 2015. It was created as a cooperation between Jolo Fashion Group and the Breda-based creative agency SUPERREBEL, after a fashion entrepreneur approached the agency with the idea for a kids label.
Products and positioning
The brand combines streetwear attitude with sportswear function for children. Its range includes:
- Kids street and sports fashion
- Ski and snowwear
- Swimwear
Designs carry graphic slogans and characters such as BRAVE, BE BRAVE, CEO and PLAYER, giving the collections a recognisable, confidence-themed identity.
Distribution
SuperRebel Kidsgear is sold in the Netherlands and Belgium as well as in Indonesia, China and other Asian markets. Its European online store, launched in July 2018, serves 15 countries including Germany, France, Italy, Spain and the Nordic markets. In the Netherlands, online sales also run through partners such as Bol.com and Kleertjes.com.
Why it matters
SuperRebel Kidsgear is an example of a brand born from a creative agency collaboration, using strong graphic branding to compete in the children's sports and outerwear market.
Frequently asked questions
Where is SuperRebel Kidsgear from?
SuperRebel Kidsgear was established in the Netherlands in 2015.
What does SuperRebel Kidsgear sell?
It sells children's street and sports fashion, skiwear and swimwear featuring graphic characters such as BRAVE and PLAYER.