14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Childrenswear

JUBEL

P.J. van den Broek · Netherlands

JUBEL is a Dutch girls' clothing brand that has existed since 2007. It grew from colourful dresses into a full collection and belongs to the same clothing manufacturer and wholesaler as Feetje and Sturdy.

Facts
Founded2007
CountryNetherlands
FocusGirls' clothing
Sister brandsFeetje, Sturdy
Websitejubel.nl
Segment
Mid-market
Categories
Childrenswear
Sales channels
Wholesale

What is JUBEL?

JUBEL is a Dutch girls' clothing brand established in 2007. The brand describes itself as growing strongly in the Dutch market.

History

JUBEL began in response to demand for colourful dresses for girls. From that starting point it expanded into a complete collection of girls' clothing.

Products and positioning

The collection is dedicated to girls, with dresses at its origin and a broader range of garments added over time. Colour is a defining element of the brand's identity.

Distribution

JUBEL is produced and distributed by a Dutch clothing manufacturer and textile wholesaler, formerly trading as P.J. van den Broek. The same company is behind the childrenswear brands Feetje and Sturdy, giving the three labels a shared wholesale base in the Netherlands.

Why it matters

JUBEL is an example of the Dutch childrenswear sector, where family manufacturers and wholesalers operate several focused labels, each aimed at a specific age group or gender, through the same supply and sales structure.

Frequently asked questions

What is JUBEL?

JUBEL is a Dutch girls' clothing brand that has existed since 2007 and began with colourful dresses.

Which brands are related to JUBEL?

JUBEL shares its parent company with the Dutch childrenswear brands Feetje and Sturdy.

All brands