Sunheroes
Sunheroes is a Dutch sunglasses brand that describes itself as "dutch original eyewear fashion". It sells basic, premium and sustainable sunglasses online, through wholesale and via platforms such as Zalando.
| Country | Netherlands |
|---|---|
| Category | Sunglasses |
| Ranges | Basic, premium and sustainable |
| Channels | Online shop, wholesale, Zalando |
| Website | sunheroes.com |
What is Sunheroes?
Sunheroes is an eyewear brand from the Netherlands that presents itself under the tagline "dutch original eyewear fashion". It focuses on sunglasses at accessible prices, aimed at a broad fashion audience.
Products and positioning
The brand's sunglasses are organised into three main ranges:
- A basic collection of affordable everyday styles
- A premium collection
- Sustainable styles
Sunheroes is open about where its products are made, noting that its frames are produced in factories in China.
Distribution
Sunheroes sells directly to consumers through its own online shop, which offers free shipping from 35 euros. It also runs a wholesale programme for retailers, alongside affiliate and dealer programmes. The brand's sunglasses are additionally available on Zalando in several European markets, including the Netherlands, France, Italy and Spain.
Why it matters
Sunheroes illustrates how a small Dutch eyewear label can combine its own e-commerce, retail partners and large marketplaces to reach fashion consumers across Europe.
Frequently asked questions
Where is Sunheroes from?
Sunheroes is a Dutch eyewear brand that describes itself as "dutch original eyewear fashion".
What does Sunheroes sell?
Sunheroes sells sunglasses in basic, premium and sustainable collections through its own web shop, retailers and Zalando.