Stoov
Stoov is a lifestyle brand from the Netherlands, founded in 2014 by Teun van Leijsen, that makes cordless heated cushions, blankets and wearables. Its products, including a heated scarf, use infrared technology under the motto "We warm people, not the planet".
| Founded | 2014 |
|---|---|
| Founder | Teun van Leijsen |
| Products | Cordless heated cushions, blankets, scarf |
| Certification | B Corp |
| Markets | Netherlands, Germany, UK, France, Denmark, Australia |
| Website | stoov.com |
What is Stoov?
Stoov is a lifestyle brand of cordless heated products founded in 2014 by Teun van Leijsen. The first prototype was made for his wife, Marly. The company's mission is summed up in the line "We warm people, not the planet", aiming to heat people directly rather than whole rooms.
History
Stoov entered the business to business market in 2016, selling to hospitality businesses in Germany and the Netherlands. It launched as a consumer lifestyle brand in 2018, expanded to the UK, France and Denmark in 2022 and to Australia in 2024. The company holds B Corp certification.
Products and positioning
- Heated cushions and blankets
- Warmables, a range of smaller heated products
- The Kokoon heated scarf
- Infrared heating technology, now in its third series
Distribution
Stoov sells through its own country websites and through retail partners, alongside its original hospitality business.
Why it matters
Stoov shows how a product brand born in hospitality can move into consumer lifestyle and wearable accessories, using an energy saving message as its core proposition.
Frequently asked questions
Who founded Stoov?
Stoov was founded in 2014 by Teun van Leijsen, who built the first prototype for his wife.
What does Stoov sell?
Stoov sells cordless heated cushions, blankets and wearables such as the Kokoon heated scarf.