14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Property Of…

Netherlands

Property Of… is an Amsterdam bag and accessories brand founded by Peter Teo and Richard Chamberlain. It makes backpacks, travel and work bags and small leather goods with a focus on timeless design and sustainability.

Facts
FoundersPeter Teo, Richard Chamberlain
BaseAmsterdam, Netherlands
ProductsBags, backpacks, small leather goods
StoresHerenstraat and Utrechtsestraat, Amsterdam
Websitethepropertyof.com
Segment
Premium
Categories
BagsAccessories
Sales channels
Own storesE-commerce

What is Property Of…?

Property Of… is a bags and backpacks company based in Amsterdam. It was created by Peter Teo and Richard Chamberlain, who conceived the brand over coffee, with the aim of making useful, well-made and considered products rather than trend-driven ones.

Products and positioning

The brand designs functional bags with clean aesthetics that draw on heritage without being bound by it. Its range includes:

  • Backpacks, travel bags, work bags, day bags and totes
  • Pouches, cardholders, passport holders and laptop sleeves
  • Key hangers and luggage tags
  • Stationery, bottles and travel accessories

Backpacks made from recycled PET bottles sit alongside handmade leather goods. Products can be personalised, and the brand offers a lifelong warranty, a repair service and a Lost and Found service.

Distribution

Property Of… runs two stores in Amsterdam, on Herenstraat and on Utrechtsestraat, and sells through its own online shop.

Why it matters

The brand shows how a small independent label can build loyalty through service features such as repairs, warranties and personalisation, combined with recycled materials.

Frequently asked questions

Where is Property Of… from?

Property Of… is a bag brand based in Amsterdam, with stores on Herenstraat and Utrechtsestraat.

Who founded Property Of…?

The brand was founded by Peter Teo and Richard Chamberlain.

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