14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Mae & Ivy

Netherlands

Mae & Ivy is a Dutch handbag brand that designs vegan, cruelty free bags in the Netherlands. Its range covers crossbody, shoulder, tote, nylon and mini bags intended to be worn again and again.

Facts
OriginNetherlands
CategoryHandbags
MaterialsVegan, cruelty free
Price rangeAbout 90 to 160 euros
Websitemaeandivy.com
Segment
Mid-market
Categories
BagsAccessories
Sales channels
E-commerce

What is Mae & Ivy?

Mae & Ivy is a bag brand designed in the Netherlands. It focuses on vegan, cruelty free handbags and presents its products as pieces made to be worn again and again, with an emphasis on bags that last.

Products and positioning

The collection is built around everyday handbag shapes in a restrained colour palette of black, off-white, wheat and coffee. Named styles include the Abbi crossbody bag, the Pearl bag, the River bag, the ELLA shoulder bag and the Lauren crossbody bag, with prices on its own store generally between about 90 and 160 euros.

  • Crossbody bags
  • Shoulder bags and totes
  • Nylon bags
  • Mini bags

The brand groups part of its range in a collection called Way, which it describes as both sustainable and stylish. Its online shop also offers gift cards, an archive sale and promotions such as a free classic tote above a set order value.

Distribution

Mae & Ivy sells directly to consumers through its own online store.

Why it matters

Mae & Ivy is an example of the small Dutch direct to consumer accessories labels that combine animal free materials with a durability message, positioning vegan bags as long lasting wardrobe pieces rather than seasonal items.

Frequently asked questions

Where is Mae & Ivy from?

Mae & Ivy is a bag brand designed in the Netherlands.

Are Mae & Ivy bags vegan?

Yes. The brand describes all of its bags as vegan and cruelty free.

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