CAES
Netherlands
CAES is a womenswear label from Amsterdam founded by designer Helen de Kluiver. It focuses on seasonless, slow fashion made in small factories.
| Founder | Helen de Kluiver |
|---|---|
| Origin | Amsterdam, Netherlands |
| Category | Womenswear |
| Approach | Slow, seasonless fashion |
What is CAES?
CAES is a womenswear label from Amsterdam, the Netherlands. According to Marie Claire Australia, it was founded by Helen de Kluiver, a designer who previously worked in the large-scale fashion industry. The article does not state the founding year.
Products and positioning
The collections include tailored trousers in eco-wool, cotton-blend trench coats, long dresses and a curved-sleeve sweater in eco-wool. The fourth collection, Edition 04, was a capsule called Pause.
Approach
The brand follows a slow fashion, seasonless approach in which pieces are designed to be worn across seasons and years. It avoids overproduction by working with small, family-run factories focused on quality and eco-friendliness, and it uses natural colours and ethically produced materials. Sustainability is treated as an approach to the whole label rather than a single feature, and vintage pieces appear in its campaigns.
Why it matters
CAES is an example of a young European label that combines minimalism with an explicit sustainability position and that expanded internationally early, with a launch in Australia at the Incu store in October 2021.
Frequently asked questions
Where is CAES from?
CAES is a womenswear label from Amsterdam in the Netherlands.
Who founded CAES?
CAES was founded by the designer Helen de Kluiver.