14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Graciela Huam

Netherlands

Graciela Huam is a Dutch-Peruvian knitwear brand whose collections are designed in the Netherlands and produced in Peru. It works with alpaca, baby alpaca and Pima cotton.

Facts
BrandGraciela Huam
CountryNetherlands
DesignThe Netherlands
ProductionPeru
MaterialsAlpaca, baby alpaca, Pima cotton
Websitegracielahuam.com
Segment
Premium
Categories
Womenswear
Sales channels
E-commerceWholesale

What is Graciela Huam?

Graciela Huam is a Dutch-Peruvian fashion brand that specialises in knitwear. Collections are designed in the Netherlands, while production takes place in Peru, which links the label to one of the world's best known sources of alpaca fibre. The brand describes itself as independent and aims for designs that feel classic and iconic rather than tied to short trend cycles.

Products and materials

Each piece is created through what the brand calls experimental craftsmanship, with an emphasis on knitwear for a high street audience at a more considered level of quality. The materials are Peruvian alpaca, baby alpaca and Pima cotton, which the brand presents as exclusive raw materials. Beyond the fibres, it points to non-toxic dyes, responsible packaging and cooperation with local artisans as part of its approach.

Positioning

The label sits in the premium and contemporary space, combining natural luxury fibres with Dutch design sensibilities. Its sustainability claims centre on materials, dyeing and working with artisan producers in Peru rather than on large scale volume.

Why it matters

Graciela Huam shows how a small European label can build a collection around a single craft and a single source region, linking Dutch design to Peruvian fibre and artisanship.

Frequently asked questions

Where is Graciela Huam from?

Graciela Huam is a Dutch-Peruvian brand. Collections are designed in the Netherlands and produced in Peru.

What does Graciela Huam sell?

Graciela Huam sells knitwear made from alpaca, baby alpaca and Pima cotton.

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