Donkervoort Wear
Donkervoort Wear is the clothing collection of Dutch sports car maker Donkervoort Automobielen. It was introduced in spring 2017 with the Dutch clothing company Only for Men.
| Launched | Spring 2017 |
|---|---|
| Partner | Only for Men |
| Brand owner | Donkervoort Automobielen |
| Category | Menswear |
| Website | store.donkervoort.com |
What is Donkervoort Wear?
Donkervoort Wear is a menswear collection linked to the Dutch sports car maker Donkervoort Automobielen. It was introduced in spring 2017 in partnership with Only for Men, a Dutch clothing company, with the spring and summer collection available from March of that year.
Products and positioning
The first collection included casual pieces that carry the car brand's identity.
- Jackets
- Sweaters
- Shirts
- Polos
A special RS polo honours the D8 GTO RS model. From May 2017 the Icons Collection added a lightweight, wrinkle-resistant jacket.
Distribution
The collection was sold exclusively through the webshops of Donkervoort Automobielen and Only for Men, and through Only for Men stores across the Netherlands. In July 2021 Donkervoort announced that it and Atrium were extending their partnership for Donkervoort Wear.
Why it matters
Donkervoort Wear is an example of a niche automotive brand extending into apparel through a licensed retail partner rather than building its own fashion operation.
Frequently asked questions
Who makes Donkervoort Wear?
Donkervoort Wear is the clothing collection of Donkervoort Automobielen, introduced in 2017 together with Dutch clothing company Only for Men.
Where can you buy Donkervoort Wear?
At launch it was sold through the Donkervoort Automobielen and Only for Men webshops and Only for Men stores in the Netherlands.